The problem
Curaden needed a flagship film that explained the brand's philosophy to practitioners and patients alike.
What we made
A documentary-style brand film with interviews, product detail, and social cuts.
The result
A central piece of content the team uses across the site, events, and campaigns.
The background
Curaden is a premium oral health brand with a genuine philosophy behind the products. That philosophy was well understood internally and almost invisible externally.
They needed a flagship film that would work for two very different audiences at once: dental practitioners who care about clinical rigour, and patients who care about how it feels.
How we approached it
- We shot it documentary-style, letting the people inside the business explain the thinking rather than narrating over them.
- Product detail was captured close and slow, so quality reads visually without a single claim being made.
- The film was structured so the first thirty seconds stand alone as a social cut.
The results
- 01
A central content piece used across the site, events and campaigns
- 02
One consistent brand story across practitioner and patient touchpoints
- 03
A library of detail footage reused in later campaigns
