The problem
Blank Street needed content that captured the pace and personality of the brand in a way that stops the scroll.
What we made
A brand film plus vertical social cuts built for Instagram, TikTok, and in-store screens.
The result
A distinctive set of assets the team can run across campaigns and social without looking like everyone else.
The background
Blank Street move fast and look distinctive. Generic hospitality content would have flattened both.
The brief was assets with enough personality and pace to stop a scroll and still work on an in-store screen.
How we approached it
- Shot for motion: movement in almost every frame, cut on beat.
- Vertical was treated as the primary format, not an afterthought crop.
- Colour and pace were pushed to match the brand rather than a category norm.
The results
- 01
A distinctive asset set that does not look like the category
- 02
Content that runs across campaigns, social and in-store
- 03
A visual template for future shoots
