The problem
Acuiti needed short, square-format content that worked in a busy LinkedIn feed.
What we made
A square social cut with animated brand shapes and burned-in subtitles.
The result
A repeatable social format the team can run across campaigns.
The background
The long-form Acuiti film did its job on the website. The feed needed something else entirely.
This was built for a scrolling LinkedIn audience: square, subtitled, and understandable with the sound off.
How we approached it
- We opened on movement and a single clear claim rather than a brand intro.
- Animated brand shapes carry the pacing so the cut never sits still.
- Subtitles were burned in and styled to brand rather than auto-generated.
The results
- 01
A repeatable format the team can run across future campaigns
- 02
Higher completion in feed than the long-form cut
- 03
A consistent visual signature in the timeline
