The problem
Humanettiq needed to communicate what they teach and why it matters, without the jargon that usually surrounds the education space.
What we made
A brand film with a clear narrative spine, plus shorter cuts for social and partner conversations.
The result
A film the team can lead with when introducing the programme to new audiences and partners.
The background
Education brands are surrounded by language that means very little to the people they want to reach.
Humanettiq needed to say what they teach and why it matters in words a partner or a learner would actually use.
How we approached it
- We wrote the spine of the film in plain English before anything was shot.
- Interviews were used to carry the meaning, with visuals supporting rather than decorating.
- The structure allows shorter cuts to be lifted without losing sense.
The results
- 01
A film the team leads with when introducing the programme
- 02
Clearer positioning with partners and funders
- 03
Less time spent explaining the same thing repeatedly