The problem
Colorintech needed live event coverage that captured what founders in the room actually think, not staged marketing lines.
What we made
A short founder interview film captured on the day, cut for social and event recap use.
The result
A credible, human piece of coverage that carries the energy of the event beyond the day itself.
The background
Colorintech events bring founders into one room. The value of that room is difficult to explain to anyone who was not there.
This piece captures one founder, Slinger, saying what they actually think, in their own words.
How we approached it
- Captured live during the event with minimal setup so the conversation stayed natural.
- Audio was prioritised over cinematography, because credibility lives in what is said.
- Cut short and tight for social, with subtitles for silent viewing.
The results
- 01
Credible third-party endorsement rather than marketing copy
- 02
Event energy carried beyond the day itself
- 03
Content the founder shared to their own audience
