Professional Services · Alliance Cleaning
A growing services business, told by the people running it
The problem
Alliance Cleaning needed to win larger contracts by showing the care and standards behind the work.
What we made
A main brand film built around a team interview, shot on site, with subtitles and short social cuts.
The result
A film that gives prospects confidence in the team before the first site visit.
The background
Alliance Cleaning were competing for larger, longer contracts against firms with bigger marketing budgets. On paper, everyone in commercial cleaning says the same three things.
The difference was the people running the operation, and the standards they hold. That is hard to put in a tender document and easy to show on film.
How we approached it
- We led with an interview rather than a voiceover, so prospects hear the person who will actually be accountable for their site.
- Everything was shot on live sites during working hours, with no staged cleaning and no stock footage.
- The edit follows a simple arc: why the business exists, how the work is run, what clients can expect.
The results
- 01
Prospects arrive at the first site visit already familiar with the team
- 02
A credibility asset that sits inside tender submissions and proposals
- 03
Clearer differentiation in a market where most messaging is identical
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