LinkedIn is the most natural platform for specialist doctors, lawyers, consultants, coaches and accountants. The people you want to reach are already there. The challenge is being visible enough that they remember you when the need arises.
Search versus feed
There are two ways people find you on LinkedIn: they search for a topic, or they see you in their feed. A strong profile and headline help with search. Regular video content helps you stay in the feed. You need both.
Your profile should say exactly who you help and what problem you solve. Your content should prove it. The firms that do both well are the ones that get the inbound message when a client is ready to talk.
The content mix
- Expertise posts. Short videos explaining one idea, one regulation, one common mistake.
- Client-shaped stories. Anonymised examples of work you have done and what changed.
- Process posts. How you approach a first meeting, a diagnosis, a case review.
- Point of view posts. A calm, clear opinion on something your industry is getting wrong.
Consistency over virality
For specialist firms, posting once a week with a clear message is more valuable than posting once a month and hoping for a viral hit. The algorithm rewards consistency, and your audience rewards usefulness. A single useful video a week keeps you in the conversation.
The format that works
Short-form video with subtitles performs best. Most LinkedIn users scroll with the sound off. Subtitles keep your message intact. A clean, well-lit talking head shot is enough. You do not need a studio to look credible.
We produce exactly this kind of ongoing content for professional firms. Learn about our process, see our work or book a call to talk about your LinkedIn plan.
Want video that does this for your firm?
We plan, shoot and edit the films that turn expertise into new business. Book a call or explore our work to see what is possible.