The biggest complaint we hear from expert firms is that they do not have enough content to stay visible. The second biggest is that they do not have time to create it. The fix is to stop filming one video at a time and start filming one quarter at a time.
The one-day content model
One well-planned filming day can produce the raw material for three months of LinkedIn posts. The key is to know the formats before you book the camera. We usually record a founder message, three to five client or team answers, a couple of process shots and a handful of short tips. That single shoot becomes a library of clips.
Six formats that work for expert firms
- Founder point of view. A 60-second take on a client problem.
- Client story. A before-and-after in the client's own words.
- How we work. A 30-second peek behind the process.
- Common question. An answer your team gives repeatedly.
- Proof point. A result, a statistic or a milestone.
- Personal note. Something that shows the human side of the firm.
How to schedule them
Mix the formats across the quarter so the feed does not feel repetitive. Post one founder point of view every week, alternate client stories with proof points, and drop in a personal note when it feels natural. One filming day gives you enough to fill that schedule without needing another shoot until the next quarter.
Why it works for expert firms
LinkedIn rewards consistency and relevance more than virality. For specialist firms, staying visible with the right people is more valuable than reaching millions of the wrong ones. A quarterly shoot makes that consistency achievable without wrecking your calendar.
This is the model we use when we produce ongoing content for firms. Read about our end-to-end process or book a call to plan your first quarter.
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